Expert analyst in the field of search engine optimization and website promotion.
On the way to the creation of an ideal site there is a lot of barriers. If you omit the technical side of the issue, for example, the choice of engine, our attention will appear literally boxing ring. In the left corner is the webmaster who dreams to fill and move the site to issue in the shortest possible time, and the right – the search engines, carefully filtering sites for the relevance and quality of content. Requirements for sites for different search engines differ slightly. Let’s look at how to prevent the Google filter attack and not to make fatal mistakes in website optimization.
Organic material distribution on the site – that’s good. But if the number of links in the content tends to infinity, and many of the addresses already “burned” and give 404 – there is a very good chance to get under the filter. How to avoid? Time to carry out an audit, replace references to workers or at least to set up a redirect to the home page.
No matter how much talk about the fact that the purchase of external links for the purpose of website promotion has already died, adherents of this method is unbroken. If Google notices a sharp jump in the reference mass, imposing no filter avoided.
Google may limit the visibility of a website in the issue because of the fact that on any of the pages contains a critical amount of external links. Do not put more than 5 per page of external links and the filter you will not overtake.
Pages that have to “wait a long time” will always be in the issue below. This applies both to normal traffic and mobile. How to prevent download speed filter? Optimize the page, identify problems, give up the “heavy” elements, such as Flash animation, test, download speed and be alert.
Pages with uninformative and / or copy the drop out of the main issue, and you can find them only in the advanced search. To avoid the filter use the services of copywriters and promptly remove duplicate pages.
A lot of keywords spam increases your chances of getting the filter from Google. Approach to optimization of the mind, do not overdo the keywords and note that the “buy inexpensive refrigerator Moscow” – is no longer working. It is not working.
Google put filters on websites, links to which are located not on the thematic resources, and where necessary. For example, if you sell tires, but your site is actively refer forums for moms, culinary community and “Club of British cats” – wait for filter.
Cheat. Progress does not stand still and now Google’s screwed easily determine whether your behavioral factors, reference weight or sharing in social networks. Output, as usual, two – or not wrap the anything or try to do it as natural.
A lot of duplicate pages on the site can cause a “sanctions” on the part of Google. Conduct technical audit at least once every couple of months, and you can avoid the filter.
The abundance of advertising.
It is particularly important to moderate the “advertising appetite” for new sites that are still in the sandbox or have recently emerged from it. And remember, like a mantra – it is impossible to place non-thematic advertising.